Titulo | Adult |
Agência | LG2 |
Campanha | It Has To Stop |
Anunciante | Société de l'assurance automobile du Québec (SAAQ) |
Marca | SAAQ |
Data da primeira Transmissão/Publicação | 2020 / 1 |
Sector Empresarial | Seguros |
Filosofia | The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted. Creating a unique campaign out of a sadly common situation, the film highlights how one deadly mistake can trigger an infinite loop of disasters. Mixing a range of techniques, the campaign was shot entirely through still images. Wanting to explore an entirely new direction, director Olivier chose not to shoot in a traditional high frame rate, instead recording a large amount of detail in each photographed frame. To push the loop of accidents into infinity, he kept the layers of story independent with a mix of photography, CGI, traditional retouching, composition, and 3D mapping. |
Tipo de Mídia | Imprensa e publicações |
Comprimento | |
Creative Vice President | Luc DuSault |
Director de arte | Vincent Bernard |
Director de arte | Jean Lafreniére |
Redator | Andrée-Anne Hallé |
Director de contas | Alexandra Laverdière |
Account Manager | Camille Savard |
Agência de Mídia | Touché! phd |
Realizador | Olivier Staub |
Director de fotografia | Olivier Staub |
Produtora | Great Guns USA |
Produtor | Frederick Quintal |
Som | Sylvain Roux |
Som | Boulevard |
Photography / Retoucher | Visual Box |
Animação | Jean Marc Laurin |
Visual Packaging | Shed |
Animação | Shed |