Tesa - "Save a Wall"

FCB Milan

FCB Milan Milano, Itália

5417

Titulo	Save a Wall
Agência	FCB Milan
Campanha	Save a Wall
Anunciante	Tesa
Marca	Tesa
Data da primeira Transmissão/Publicação	2016 / 5
Sector Empresarial	Papelaria e material de escritório (estacionário)
Legenda	It helps a wall. Use tesa® adhesive solutions.
Filosofia	In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence.
Problema	tesa® is the ideal choice to hang anything on the wall, allowing consumers to avoid damage typically caused by hammers and drills. However, despite the existence of its products many people continue to rely on old methods, often underestimating the damage caused to the walls.
Tipo de Mídia	Exterior
Comprimento	63 seconds
Chief Executive Officer (CEO)	Pietro Maestri
Chief Creative Officer	Pietro Maestri
Director executivo criativo	Fabio Teodori
Director assistente criativo	Gianluca Belmonte
Director de arte	Fabio Mazzucchelli
Redator	Michele Vicari
Planeador estratégico	Paolo Costella
Director de contas	Claudia Moscato
Account Manager	Ilaria Vita
Production Manager	Cristina Nardi
Gestor de produção	Nicoletta Prada
Produtora	STUDIO CATTELAN
Realizador	Marco Mulas
Director de fotografia	Stefano Cattelan
Produtora	LULE PRODUCTION
Editor	Gabriele Fonseca