| Titulo | Raising the Game |
| Agência | MullenLowe UK |
| Campanha | Raising the Game |
| Anunciante | Coral |
| Marca | Coral |
| Data da primeira Transmissão/Publicação | 2012 / 12 |
| Sector Empresarial | Jogos, apostas e casinos online |
| Legenda | Raising the Game |
| História | To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive. We needed to create a game-changing campaign that positioned Coral as the forerunner in a new era of betting; uniquely positioned to cater to the explosion of new bet-in-play customers. The ad features a 1930s style football traveling through the air, shedding its skin to reveal a 50s style one, then a 70s style one – gradually evolving into a modern day football with the line ‘sport has evolved, betting has too’. |
| Tipo de Mídia | Televisão |
| Mais Informações | http://www.dlkwlowe.com/project/raising-the-game/ |
| Pós-produção | Prime Focus |
| Produtora | Good Egg |
| Produtor da agência | Ally Dean |
| Equipa criativa | Theo Bayani |
| Director executivo criativo | Richard Denney |
| Director executivo criativo | Dave Henderson |
| Equipa criativa | Miguel Gonzalez |
More Work
SEE ALLWhat We Do Next - This Generation
- MARCA:
- Deutsche Telekom
- AGÊNCIA:
- Saatchi & Saatchi
Fake Views (subtitle)
- MARCA:
- OBV
- AGÊNCIA:
- Saatchi & Saatchi
Nathalie Emmanuel - Labour politician
- MARCA:
- OBV
- AGÊNCIA:
- Saatchi & Saatchi
Nadia Rose - Lib Em politican
- MARCA:
- OBV
- AGÊNCIA:
- Saatchi & Saatchi
Fake Views
- MARCA:
- OBV
- AGÊNCIA:
- Saatchi & Saatchi
Toyota Safe & Sound
- MARCA:
- Toyota
- AGÊNCIA:
- Saatchi & Saatchi
Christmas made Better Campaign
- MARCA:
- Asda
- AGÊNCIA:
- Saatchi & Saatchi
Bike Ride
- MARCA:
- Asda
- AGÊNCIA:
- Saatchi & Saatchi
Barbeque
- MARCA:
- Asda
- AGÊNCIA:
- Saatchi & Saatchi