Ally Dean
Produtor da agência at Rattling Stick
London, Reino Unido
TituloBe Sensible
Agência
Campanha Be Sensible
Anunciante The Trainline.com
Marca trainline.com
Data da primeira Transmissão/Publicação 2012 / 8
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Legenda Be sensible – book on thetrainline.com.
História Continuing to demonstrate their sense of humour, the ad begins with a typically British train carriage until a very excited business man bursts into the carriage and manically announces that you can save heaps of cash by booking train tickets in advance on thetrainline.com.  Complete chaos and pandemonium ensues as each passenger shows their frustration at wishing they had known this before in different ways.  There is one passenger in the carriage that has been ‘sensible’ though and bought her train tickets in advance online.  As she sits back and relaxes in the middle of the mayhem we are reminded to ‘Be sensible – book on thetrainline.com’.
Problema The campaign is intended to remind British train travellers that it’s easy to save money on tickets with thetrainline.com and that you’d be mad – quite literally - to pay more money than you need to on your train tickets.
Tipo de Mídia Televisão
Mercado Reino Unido
Empresa de produção
Pós-produção
Audio Post Production
Director criativo
Director criativo
Director de arte
Redator
Produtor da agência
Produtora
Realizador

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started