Aubrey Woodiwiss
Colorist at Marshall Street Editors
London, Reino Unido
TituloWear It Your Way
Agência
Campanha Wear It Your Way
Anunciante eBay
Marca eBay
Data da primeira Transmissão/Publicação 2018 / 3
Sector Empresarial Compras online e comércio electrónico
Filosofia eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer.

The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business.

R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture.

The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish.

R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels.
Tipo de Mídia Interatividade
Comprimento
Empresa de produção
Sound Design
Marketing Manager
Director of Marketing
Director de arte
General Manager
Manager
Chief Marketing Officer (CMO)
Director de arte
Strategist
Strategist
Director executivo criativo
Chief Creative Officer
Produtor executivo
Managing Diretor
Director de contas
Head of Content Production
Production Assistant
Creatives
Redator
Redator
Director de arte
Director assistente criativo
Content Producer
Content Producer
Content Producer
Content Producer
Group Executive Creative Director
Group Executive Creative Director
Group Strategy Director
Strategist
Associate Director
Business Affairs
Business Affairs Manager
Production Coordinator
Studio Director
Studio
Director of Business Affairs
Group Director
Client Engagement
Director de contas
Director assistente criativo
Produtora
Executive Producer
Executive Producer
Director
Managing Director
Line Producer
Editor
Editor
Producer
Producer
Post Production Company
Colourist
Producer
Produtor executivo
Music Supervision
Produtor executivo
Song
Artist
Mix
Mix
Music Production
Producer
Retoucher

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