HSBC - "Lift"

Grey London

Grey London London, Reino Unido

Prêmios

12457

Marca: HSBC
País: Reino Unido

Anunciante: HSBC

Titulo	Lift
Agência	Grey London
Campanha	It's Never Just Business
Anunciante	HSBC
Marca	HSBC
Posted	Junho 2015
Sector Empresarial	Banca, finanças, lei e seguros
História	Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.The twist? It’s set entirely in a lift.“The lift film is really a metaphor for the journey of a business and the people that run it. It takes us through time, and you get to see and feel events in the lifecycle of a business. Yes, it’s a lift journey but it’s the most extraordinary lift journey in the world”, says Nick Rowland, Creative Director at Grey London.As the lift — and the business — progresses upwards, a multitude of storylines play out within nine square feet: shaking hands on that first deal, watching the number of employees swell and an office romance blossom, office politics and arguments, the bad times — and the anger and frustration they can bring, the crucial deal with foreign investors…
Tipo de Mídia	Televisão
Comprimento	90 seconds
Produtora	Independent Films
Produtora	Independent Films
Director criativo	Nick Rowland
Redator	Jamie Starbuck
Redator	Theo Bayani
Director de arte	Miguel Gonzales
Account Manager	Barbara Waite
Account Manager	Alex Clarke
Produtor da agência	Harriette Larder
Planeador	Matthew Gladstone
Agência de Mídia	MindShare
Planejador de Mídia	Edward Fall
Realizador	Gary Freedman
Produtor executivo	Jani Guest
Producer	Jason Kemp
Director de fotografia	Stephane Fontaine
Editor	Adam Spivey
Pós produção	Tom Johnson
Compositor	Yann Tiersen
Audio Post Production	Sam Robson