Titulo | Last Dictator Standing (45 sec) |
Agência | Black River FC |
Campanha | Last Dictator Standing (2011) |
Anunciante | Nando's |
Marca | Nando's South Africa |
Data da primeira Transmissão/Publicação | 2011 / 11 |
Sector Empresarial | Restaurantes e comida rápida |
História | Nando’s South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together. To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc. The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing. Using our rendition of the iconic 1968 track, “Those were the days” by Mary Hopkin, we tell the story of Robert Mugabe’s happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power. In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends. Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting. |
Tipo de Mídia | Televisão |
Trilha sonora | 'Those were the days' by Mary Hopkin |
Produtora | Bouffant |
Producer | Melinda McDonald |
Companhia de Produção Interativa | Pippa Misplon |
Realizador | Dean Blumberg |
Analista multimédia | Daniel Nash |
Analista multimédia | Melissa Attree |
Analista multimédia | Mike Sharman |
Produtor da agência | Laura Broccardo |
Produtor da agência | Iolanthe Grobler |
Planeador estratégico | Gia Callinicos |
Director de contas | Charlotte Pettifer |
Redator | Avish Gordhan |
Director de arte | Mandie Van Der Merwe |
Redator | Lufuno Mavhungu |
Director de arte | Monde Siphamla |
Redator | Nhlanhla Ngcobo |
Director criativo | Suhana Gordhan |
Director executivo criativo | Ahmed Tilly |
Contato para a Apresentação da Agência | Susannah Fox |
Director de tráfego | Tessa Thomson |
Media Rep. | The Media Shop |
Other | Samantha Manclark |
Media Rep. | Chris Botha |
Media Rep. | Kate Thomas |
Other | Andrew Chandler |
Empresa de design sonoro | Alun Richards |
Empresa de design sonoro | Cut & Paste Generation |
Cinematografia | Willie Nel |
Pós-produção | Bladeworks |
Editor | Saki Bergh |
Producer | Chanelle Critchfield |