ENO - "Heartburn Face"

Publicis Brasil Comunicação

Publicis Brasil Comunicação São Paulo, Brasil

2777

Marca: ENO
País: Brasil

Anunciante: Haleon

Titulo	Heartburn Face
Titulo (língua original)	Cara de Azia
Agência	Publicis Brasil Comunicação
Campanha	Heartburn Face
Anunciante	Haleon
Marca	ENO
Data da primeira Transmissão/Publicação	2022 / 7
Sector Empresarial	OTC - Medicina tradicional
Filosofia	The Eno brand launches the campaign “Cara de Azia” (“Heartburn Face”), starring one of the greatest memes of all time: András Arató, known as “Hide the Pain Harold”. After all, why this gentleman lives with that face for a decade? Could it be sadness, shyness, lack of charisma? The communication with films, mini-documentaries, digital activations in different formats reveals that Harold has Heartburn. The face of someone who suffers from this problem and doesn’t nothing to alleviate it. In the campaign, Harold takes Eno Fruit Salt to alleviate the most suffering smile on the internet all over the world. The initiative is signed by Publicis Groupe, which created a platform for the exclusive service of Haleon Brazil.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director de publicidade	Juan Katz
Director de publicidade	Andre Campos
Director de publicidade	Debora Kawa Levacov
Director de publicidade	Carolina Curi
Director de publicidade	Filipe Pena
Director executivo criativo	Daniel Ribeiro
Actor/celebridade	András Arató
Creative/Content Direction	Laura Azevedo
Creative/Content Direction	Ricardo Schreier
Creative/Content Direction	Cláudia Cecília
Director de arte	Leonardo Azevedo
Director de arte	Rafael Homor
Director de arte	Victor Salioni
Redator	José Oliveira
Redator	Laura Azevedo
Redator	Ana Scala
Content Supervisor	Talitha Andrade
Executive Business Director	Lucas Rodrigues
Executive Business Director	Joanna Alencar
Business Manager	Livia Toledo
Business Assistant	Eduardo Lopes
Project Leader	Nádia Mathias
Project Leader	Ana Gomes
Diretor de Estratégia	Rafael Fiorito
Strategy Manager	Flávia Novelli
Strategy Supervisor	John Oliveira
Strategy Assistant	Victoria Marcilio
Strategy Assistant	Aretha Santos
Director de media	Lucas Lima
Junior Media Director	Fabio Montenegro
Media Manager	Piero Rossi
Media Manager	Andre Pollner
Media Supervisor	Juliana Jardim
Media Coordinator	Bruna Leite
Media Assistant	Luis Tomazela
Chefe de produção	Renata Sayao
RTV	Luize Oliveira
RTV	Edivania Coimbra
Produtora	Surreal Hotel Arts
Chief Operating Officer (COO)	Cris Chacon
Produtor executivo	Milena Trindade
Chefe de produção	Lu Martins
Chief Creative Officer	Carlão Busato
Director criativo	Deia Matos
Creative Development	Alex Ulhoa
Creative Development	Victória Isabela da Silva
Creative Development	Sol Ômigra
Produtor de linha	João Avena
Produtor de linha	Ale Borzani
Executive Assistant	Buba Kore
Coordinating Assistant	Ana Alegretti
Coordinating Assistant	Bruna Brito
Coordinating Assistant	Beatriz Prado
Director de fotografia	Alex Akira
Realizador	Carlão Busato
Realizador	Luigi Parisi
Director de arte	Patricia Pereira
1st AD	Ju Cretela
2nd AD	Elis Manukian
Production Direction	Lu Oppido
Production Assistant	Kika Fonseca
Production Assistant	Sara Serra
Art Producer	Betinho Baeta
Art Producer	Priscila Zanini
Costume	Giovanna Moretto
Art Direction Assistant	Mariana Pesce
Art Direction Assistant	Priscila Zanini
Casting Producer	Alice Wolfenson
Casting Producer	Neto Avena
Location producer	Tati Setton
Head of Post-Production	Bruno Melo
Post Production Assistant	Leandro Ferreira
Finishing	Murillo Moura
Editor	Jon Kadocsa
Pós produção	Warriors VFX
Colorist	Acauan Pastore
Audio Post Production	Jamute
Executive Sound Producer	James Feeler
Produtor	James Feeler
Produtor	Marcos Vaz
Produtor	Leck Gomes
Sound Engineer	Fernanda Galetti
Sound Engineer	Otávio Bertolo
Sound Engineer	Rafael Laurenti
Attendance	Kiki Eisenbraun
Attendance	Sabrina Geraissate
Attendance	Érika Santana
Coordination	Juliana Zuppo
Coordination	Leo Vieira