Lennie Stern
Head of Creative and Entertainment Strategies at BETC
PARIS, França
Campanha #Netflixswap
Anunciante Netflix, Inc.
Marca Netflix
Data da primeira Transmissão/Publicação
Sector Empresarial Programas e canais de televisão e rádio
História Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter.
Tipo de Mídia Case Study
Chief Executive Officer (CEO)
Director executivo criativo
Director assistente criativo
Director assistente criativo
Director de arte
Managing Diretor
Director de contas
Account Manager

People related to this work

You might also like...


Create a free Talent profile and become a member of AdForum

Get Started