| Titulo | #NetflixSwap |
| Agência | Media.Monks Paris |
| Campanha | #Netflixswap |
| Anunciante | Netflix, Inc. |
| Marca | Netflix |
| Data da primeira Transmissão/Publicação | 2016 |
| Sector Empresarial | Programas e canais de televisão e rádio |
| História | Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Executive Officer (CEO) | Wale GBADAMOSI-OYEKANMI |
| Director executivo criativo | Baptiste Clinet |
| Director assistente criativo | Fabienne Fiorucci |
| Director assistente criativo | Damien Foui |
| Director de arte | Jeffrey Corlay |
| Redator | Jeremy Fouilloux |
| Managing Diretor | Lennie Stern |
| Director de contas | Yaël Guetta |
| Account Manager | Maëva Cousin |
More Work
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- MARCA:
- Bouygues Télécom & Netflix
- AGÊNCIA:
- BETC Paris
Crocodile Free (Film Case)
- MARCA:
- Lacoste / IUCN
- AGÊNCIA:
- BETC Paris
CinéPass 2018
- MARCA:
- Pathé Gaumont
- AGÊNCIA:
- BETC Paris
Le Public Face à l'Art 3
- MARCA:
- Galerie Perrotin
- AGÊNCIA:
- BETC Paris
Le Public Face à l'Art 2
- MARCA:
- Galerie Perrotin
- AGÊNCIA:
- BETC Paris
Le Public Face à l'Art 1
- MARCA:
- Galerie Perrotin
- AGÊNCIA:
- BETC Paris
#NoFilter
- MARCA:
- Glamour
- AGÊNCIA:
- BETC Paris