Lennie Stern

Lennie Stern

Head of Creative and Entertainment Strategies at BETC
PARIS, França

Sumário

Fuck adversting, create emotions.
My core expertise is to overcome adblockers by creating very super cool content that people are happy to watch, share, comment or whatever.
Entertainment is my favorite playground, I am a cool speaker, digital native, (Netflix addict), passionate by content, American people and Bradley Cooper, with more than 10 f***years of experience in advertising agencies (Y&R DDB, Fred&Farid, Darewin and now @BETC). Et sinon, I am always looking to work with visionary, and inspiring people to develop kicking ideas that change the game.

Specialities: Entertainment - Content - Storytelling - Digital and cool thinking - User Engagement - Smart Planning -

Deputy Managing Director
Paris, França
August 2015 - July 2017 (1 ano 11 meses)
Biz dev
Client dev
People dev
Orga & growth management
Entertainment - entertainment - entertainment : because it's all about entertainment
Business Developper - Digital luxury dept -
Paris, França
June 2013 - August 2015 (2 anos 2 meses)
United Biscuit
Coyote System

La Redoute
Guerlain
L'Oréal (Diesel-Cacharel)
Chandon
Hediard
Etam etc.
Account Director
PARIS, França
January 2010 - May 2013 (3 anos 4 meses)
PepsiCo - Unilever > Lipton
Bouygues Telecom
Greenpeace

newbiz
14402 Sun Tea

Sun Tea

MARCA:
Lipton
AGÊNCIA:
DDB Paris
Account Manager
VML
Levallois-Perret, França
September 2007 - December 2009 (2 anos 3 meses)

Danone Ultra-frais

Educação

MASTER 2 in marketing et stratégie de communication (Mention très bien)

2006 - 2007 (1 ano)
Activities and Societies: "L'utilisation et l'appréciation des dimensions symboliques et mythiques de l'eau, des outils performants en termes de communications sur le marché des eaux embouteillées" Point de départ de ma réflexion dans le cadre de la rédaction d'un mémoire de fin d'année de Master II au CELSA (Filière: marketing & stratégie de communication ) "Des choses qui ont la plus grande valeur en usage n'ont souvent que peu ou point de valeur en échange. Et au contraire, celles qui ont la plus grande valeur en échange, n'ont souvent que peu ou point de valeur en usage. (…) il n'y a rien de plus utile que l'eau, mais elle ne peut presque rien acheter. A peine y'a t il moyen de rien avoir en échange. un diamant au contraire, n'a presque aucune valeur quant à l'usagee, mais on trouvera fréquemment à l'échanger contre une très grande quantité d'autres marchandises (…) Adam Smith, La nature et les causes de la richesse des nations, 1776.

Maitrise -DEA Field Of Study Histoire contemporaine des Relations Internationales (Mention très bien (maîtrise & DEA))

2004 - 2006 (2 anos)
Activities and Societies: Rédaction de deux mémoires de fin d'étude Spécialité Histoire contemporaine sous la direction de Monsieur le Professeur Robert Frank titre: "les enjeux de la question turque au conseil de l'Europe 1980-1987" et "1987-1994"

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