Felipe Franco

Felipe Franco

Creative Consultant & Director at FF & CO
Hamburg, Alemanha

Sumário

Felipe Franco. Son of globalisation. Made in Brazil, brewed in Germany, seasoned in China, and currently conserving his young heart on wine and olive oil in Spain. Culture lover and mixer. Spreads ideas in English, German, Spanish, Portuguese, and when nothing else works, mimics. Story is king. Visual is queen. Concept is kingdom. Automotive aficionado. Style apassionado. Sci-Fi. Nolan-like. Realistically optimist. Perfectionist. Samba and soccer are in his blood but not in his feet.

Positions

Film Director
Alemanha
2019 - Present (5 anos 2 meses)
As a Film Director, I leverage my background in ad agencies and cultural knowledge to merge meaningful and entertaining storytelling with well-crafted and unique aesthetics. With a keen eye for detail, I have directed commercials for diverse industries (Porsche, Audi, H&M).

Recently, I have ventured into the world of thought-provoking science fiction through my upcoming short films, "21 Days" and "The Elected," which explore themes related to the acclaimed series "Black Mirror," such as the vast amount of data existing about us and the AI takeover of our democracy. The short films are currently in post-production.


Freelance Creative Director
Freelance
Alemanha
2017 - Present (7 anos 2 meses)
Agencies: Saatchi & Saatchi, Jung von Matt, Grabarz & Partner, Kolle Rebbe, Grey HK, McCann Shanghai, Accenture Song Hamburg, Markgraph, FischerAppelt, Scholz & Friends Hamburg, Wunderman Thompson, Spring Studios NYC.

Clients: Amazon, Bayern München, Bild, Bildbet, Bosch, Ebay, Edeka, Erdinger, Grundig, Mazda, McDonald's, Mercedes-Benz, Miele, Porsche, Skoda, Smart, Vodafone, Volkswagen, Zalando

As a Freelancer Creative Director with extensive international experience in marketing and communications, I have had the privilege of creating and directing campaigns for globally renowned brands. With a proven track record of success, I have been able to lead multicultural teams while also immersing myself in the creative process.

My ability to navigate diverse cultural and linguistic landscapes has allowed me to deliver effective and engaging campaigns that resonate with audiences across the globe. I take pride in my capacity to balance strategic vision with innovative thinking, ensuring that each project meets and exceeds client expectations.Agencies: Saatchi & Saatchi, Jung von Matt, Grabarz & Partner, Kolle Rebbe, Grey HK, McCann Shanghai, Accenture Song Hamburg, Markgraph, FischerAppelt, Scholz & Friends Hamburg, Wunderman Thompson, Spring Studios NYC. Clients: Amazon, Bayern München, Bild, Bildbet, Bosch, Ebay, Edeka, Erdinger, Grundig, Mazda, McDonald's, Mercedes-Benz, Miele, Porsche, Skoda, Smart, Vodafone, Volkswagen, Zalando


Group Creative Director
Shanghai, China
2017 - 2018 (1 ano)
As a Global Group Creative Director, I spearheaded a diverse portfolio of clients, including prestigious brands such as Porsche, HSBC, and Sands Resorts, while also supporting other brands within the group. Leading a multicultural team hailing from China, Malaysia, Singapore, Germany, and Belgium, we achieved significant successes in the global account for Porsche by securing important global and local car launches and defending the account in a pitch that kept the client for further 3 years. Under my leadership, we defended all the current accounts and renewed their respective contracts. Additionally, we played an important role in the multi-million global pitch for BSH (Bosch-Siemens), showcasing our expertise and strategic thinking.

Also under my leadership, Saatchi&Saatchi Shanghai reclaimed its position on the creative stage, thanks to our work that garnered one of the few coveted D&D pencils in China. This accomplishment exemplifies my commitment to pushing creative boundaries and delivering standout campaigns on real projects.

My strong client relationships and ability to lead a multicultural team in a fast-paced, dynamic environment proved instrumental in our collective achievements. I consistently pushed the boundaries of our creative work and ensured the seamless integration of creative ideas across various platforms and channels.

Creative Director
Hamburg, Alemanha
2014 - 2017 (3 anos)
As Creative Director, I was part of the team that helped to consolidate four agencies to form Publicis Pixelpark – what turned later into Digitas Pixelpark. Leading the team responsible for the Renault and Dacia accounts, we achieved remarkable success, launching campaigns not only for the DACH region but also global campaigns. We also contributed to the agency's growth and recognition, winning awards and honors, placing Publicis Pixelpark among Germany's most creative agencies in these years. Through innovative campaigns combining technology and truthful insights, our team helped establish the agency as a prominent creative force in the German market.

Clients: Renault and DaciaAs Creative Director, I was part of the team that helped to consolidate four agencies to form Publicis Pixelpark – what turned later into Digitas Pixelpark. Leading the team responsible for the Renault and Dacia accounts, we achieved remarkable success, launching campaigns not only for the DACH region but also global campaigns. We also contributed to the agency's growth and recognition, winning awards and honors, placing Publicis Pixelpark among Germany's most creative agencies in these years. Through innovative campaigns combining technology and truthful insights, our team helped establish the agency as a prominent creative force in the German market. Clients: Renault and Dacia



Senior Art Director
Stuttgart, Alemanha
2013 - 2014 (1 ano)
As a Senior Art Director at Jung von Matt, a renowned and highly awarded agency in Germany, I played a key role in creating impactful campaigns. My focus was on the automotive industry, specifically the global launches of various Mercedes-Benz models, including GLA, S-Class, C-Class, A-Class, and CLA Shooting Break.

Working closely with a copywriter, I led a team of junior creatives and successfully executed projects for prestigious brands like Vodafone and Nivea. Through my dedication to creativity and excellence, I contributed to maintaining Jung von Matt's reputation as a leading force in the advertising industry.

Clients: Mercedes-Benz, Vodafone, Nivea.As a Senior Art Director at Jung von Matt, a renowned and highly awarded agency in Germany, I played a key role in creating impactful campaigns. My focus was on the automotive industry, specifically the global launches of various Mercedes-Benz models, including GLA, S-Class, C-Class, A-Class, and CLA Shooting Break. Working closely with a copywriter, I led a team of junior creatives and successfully executed projects for prestigious brands like Vodafone and Nivea. Through my dedication to creativity and excellence, I contributed to maintaining Jung von Matt's reputation as a leading force in the advertising industry. Clients: Mercedes-Benz, Vodafone, Nivea.
Senior Art Director
Hamburg, Alemanha
2010 - 2013 (3 anos)
Senior Art Director Nov 2011 - Apr 2013
Clients: SKODA Global (VW group), ALNO, Ferrero.Clients: SKODA Global (VW group), ALNO, Ferrero.

Art DirectorArt Director Feb 2010 - Nov 2011
Clients: Skoda International(Volkswagen group), Ferrero, Staropramen.Clients: Skoda International(Volkswagen group), Ferrero, Staropramen.

Other professional activities

PHNX 2024

Awards Jury Member

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