Coin Posters - "TD Coin Posters"

Leo Burnett Toronto

Leo Burnett Toronto Toronto, Canadá

Prêmios

6907

Marca: Coin Posters
País: Canadá

Anunciante: Dominion Bank

Titulo	TD Coin Posters
Brief	To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible.
Agência	Leo Burnett Toronto
Campanha	TD Coin Posters
Anunciante	Dominion Bank
Marca	Coin Posters
Posted	Novembro 2019
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money.
Tipo de Mídia	Case Study
President	Ben Tarr
Chief Creative Officer	Judy John
Director criativo	Lisa Greenberg
Director criativo	Chris Munnik
Director criativo	Kerry Reynolds
Digital Writer	Dave Thornhill
Designer/Art Director	Dejan Djuric
Developer	Dan Purdy
Developer	Alex Dabic
Produtor da agência	Alex Postans
Print Producer	Gord Cathmoir
Print Producer	Kevin Stephen
Print Producer	Barry Durocher
VP, Group Account Director	Laurie Freeman
Director de contas	Brian Poleck
Director de contas	Genevieve Cote
Executivo de contas	Brandon Sellers
Chief Strategy Officer	Brent Nelson
Planeador estratégico	Shweta Bhatnagar
Fotógrafo	Arash Moallemi
Produtora	Flash Reproductions