|Anunciante||The Salvation Army|
|Marca||The Salvation Army|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Instituições, organizações não governamentais|
|Filosofia||A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.” The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army.|
|Tipo de Mídia||Exterior|
|Creative Director||Eiji Kozaka|
|Creative Director||Marcelo Conde|
|Account||Ana Helena Coutinho|
|Production company||Cine Cinematografica|
|Director of Photography||Daniel Belinky|
|Executive production||Raul Doria|
|Executive production||Federico Calabia|
|Account Manager||Victoria Scaff|
|Account Manager||Leticia Baptista|
|Post Production||Cine X|
|Musical Production||Ângelo Colasanti|
|Account manager||Ingrid Lopes|
|Client approval||Adalberto Malva|
|Client approval||Tiago Mendes|
|Client approval||Karen Suto|
Fuck adversting, create emotions. My core expertise is to overc...
I am a New-York-based journalist and a copywriter, curious about...
Anselmo Ramos y Gastón Bigio fueron dos co-fundadores de DAVID. B...
Victoria helped form Ammunition in 2007, and as a leader for th...
What does it take to lead a 60-year-old agency to win its first e...
Creative executive who inspires change and fosters new growth by...
WCRS has promoted creative team Ross Neil and Billy Faithfull to...
Ex-advertising person at Fallon / Mother / Widen+Kennedy. Agency...