| Titulo | End of the year |
| Agência | Publicis Brasil Comunicação |
| Campanha | End of the year |
| Anunciante | Banco Bradesco S/A |
| Marca | Bradesco |
| Data da primeira Transmissão/Publicação | 2018 / 12 |
| Sector Empresarial | Banca, finanças, lei e seguros |
| Filosofia | A New Year's Eve that stresses values such as social inclusion and respect for differences. This is the essence of Bradesco's end-of-the-year campaign, which is built around a two-and-a-half-minute 3D animation to be launched on YouTube this Saturday, the 15th, and Sunday, the 16th, on TV, during the Fantástico commercial break. Created by Publicis Brasil, and produced by Zombie Studios, the short film is about the saga of a character who moves from the countryside to the city and faces a number of challenges to feel welcomed. Departing from the "2019. You Make It Happen" concept, the production is about a firefly leaving the countryside, where it glowed, and moving to the big city. When he gets there, amidst so many lights, he no longer stands-out and goes unnoticed by people. Thas is, until there is a blackout in town just when the lights of a Christmas tree would spark-up. The firefly then joins others to make it sparkle and brighten-up the holiday celebrations. "The production was developed aiming at enchanting people, and, above all, to provide an inspirational end-of-the-year message with typical Brazilian ingredients", ends Parizotto. The 3D animation shows a mass celebration on the street with 20 characters that reflect the diversity of the Brazilian people. The scenarios are inspired on Brazilian locations. Soundtrack is performed by drag queen Gloria Groove, stage name of Daniel Garcia, who has over 111 million views on Youtube. Gloria was specially invited to perform and record the song Beautiful, by Christina Aguilera, encouraging everyone to be who they are. Over 100 people were involved in the short film's production. Many are Brazilians who live abroad and have worked for major animation studios such as Disney and Sony. The time between the conception of the campaign and its launch, was of approximately three months, 13 weeks dedicated exclusively to the production of the film. The Bradesco movie will be streamed on YouTube using Blast strategy to reach the largest number of people on Google platforms in the shortest period of time. The campaign will be the first to benefit from Blast Room, a room specially designed by Google to monitor real-time Blasts results from customers. The campaign will also have materials for the POS, out of home, digital, radio spots and print media. Campaign creation is signed by Alexandre Fernandes, Lucas Pinheiro, Luiz Alexandre Musa and Paulo Aguiar under the Creation direction of Domenico Massareto, Alexandre Fernandes, Paulo Aguiar and Luiz Alexandre Musa. The film director is Paulo Garcia. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Customer Approval | Márcio Parizotto |
| Customer Approval | Daniela Ugayama |
| Customer Approval | Letícia Costa |
| Customer Approval | Marcelo Salgado |
| Customer Approval | Nayara Ruiz |
| CCO | Domenico Massareto |
| Director criativo | Domenico Massareto |
| Director criativo | Alexandre Fernandes |
| Director criativo | Luiz Alexandre Musa |
| Director criativo | Paulo Aguiar |
| Director de arte | Paulo Aguiar |
| Director de arte | Alexandre Fernandes |
| Director de arte | Lucas Pinheiro |
| Script | Luiz Alexandre Musa |
| Integrated Campaign Creation | Domenico Massareto |
| Integrated Campaign Creation | Alexandre Fernandes |
| Integrated Campaign Creation | Paulo Aguiar |
| Integrated Campaign Creation | Luiz Alexandre Musa |
| Integrated Campaign Creation | Américo Vizer |
| Integrated Campaign Creation | Rodolfo Monteiro |
| Integrated Campaign Creation | Eugênio Lima |
| Integrated Campaign Creation | Paula Zebrak |
| Integrated Campaign Creation | Arturo Marenda |
| Integrated Campaign Creation | Jonathan Cruz |
| Integrated Campaign Creation | Sabrina Mesquita |
| Integrated Campaign Creation | isabel fontes |
| Integrated Campaign Creation | Gustavo Vieira |
| Integrated Campaign Creation | Samuel Gonçalves |
| Projects | Nádia Mathias |
| Projects | Daniele Pereira |
| SEO | Evelyn Umberti |
| UX | Vinicius Maffeis |
| Service | Tatiana Chiari |
| Service | Marcelo Trivilato |
| Service | Gabriela Mongiat |
| Service | Fernando Tolusso |
| Service | Erika Nagata |
| Service | Julia Pimenta |
| Service | Ligia Cavalieri |
| Development | Gustavo Leite |
| Development | Mariana Teixeira |
| Development | Rita Braga |
| Development | Amanda Bueno |
| Contents | Alexandra Varassin |
| Contents | Heitor Kohatsu |
| Contents | Tiago Cordeiro |
| Media | Viviana Maurman |
| Media | Vitor Manzi |
| Media | Camila Donice |
| Media | Thatyane Fernandes |
| Media | Daniela Carlos |
| Media | Juliana Coralli |
| Media | Mariane Franzin |
| Media | Thais Marques |
| Media | Lucas Soratto |
| Media | Gabriel Garrastazu |
| Media | Amanda Pereira |
| Media | António Silva |
| Media | Alinne Santos |
| Media | Italo Brito |
| Media | Tatiane Santos |
| Production Head | Daniela Andrade |
| RTVC | Juliana Henriques |
| RTVC | Gabrielle Ogawa |
| Producer | Zombie Studio |
| Directed by | Paulo Garcia |
| Animation Director | Bruno Monteiro |
| Art director | Daniel Salles |
| Head CG | Yohann da Geb |
| Executive production | Natalia Gouvea |
| Service | Fabricio Takahashi |
| Service | Stefanie Dias |
| Service | Daniel Franco |
| Produtor de linha | Nayla Kols |
| Produtor de linha | Vanderlei Santana |
| Produtor de linha | Flávia Marques |
| Audio Producer | Loud |
| Work | Beautiful |
| Publishing | Stuck In The Throat Music; Sony/Atv Harmony |
| Sub-publishing | SM PUBLISHING (BRAZIL) MUSICAL EDITIONS |
| Graphic production | Rita Vilarim |
| Graphic production | Emerson Russo |
| Final art | Jefferson Muniz |
| Post-Production Print Media | Vati.Rocks |