Subash Mishra
Post Production Supervisor / Video Editor at Y&R Dubai
Toronto, Canadá
TituloSee Potential Not Disability
Agência
Campanha See Potential
Anunciante Al Noor School
Marca Al Noor School
Data da primeira Transmissão/Publicação 2011 / 1
Sector Empresarial Educação superior, Escolas
Legenda See potential not disability
Filosofia We made innovative use of the globally recognised handicap sign. A vinyl die-cut sticker was designed with the relevant elements. When stuck on the handicap sign, it neatly turned the logo into a magician or basketball player or singer or astronomer. Through this execution we managed to turn disability into potential, simply and effectively without any budget. On the 27th of January, 2011, handicap signs across the city became mini billboards driving home the centre’s message to curious passers-by.
Problema To create awareness about the Al Noor Training Centre, which helps children with special needs find their place in society. With no budget we had to find an ingenious way to use media and make our message heard
Tipo de Mídia Case Study
Director criativo
Director criativo
Director criativo
Redator
Director de arte
Produtor da agência
Video Editor

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