Titulo | See Potential Not Disability |
Agência |
Y&R Dubai
|
Campanha |
See Potential
|
Anunciante |
Al Noor School
|
Marca |
Al Noor School
|
Data da primeira Transmissão/Publicação |
2011 / 1
|
Sector Empresarial | Educação superior, Escolas
|
Legenda | See potential not disability |
Filosofia | We made innovative use of the globally recognised handicap sign. A vinyl die-cut sticker was designed with the relevant elements. When stuck on the handicap sign, it neatly turned the logo into a magician or basketball player or singer or astronomer. Through this execution we managed to turn disability into potential, simply and effectively without any budget. On the 27th of January, 2011, handicap signs across the city became mini billboards driving home the centre’s message to curious passers-by. |
Problema | To create awareness about the Al Noor Training Centre, which helps children with special needs find their place in society. With no budget we had to find an ingenious way to use media and make our message heard |
Tipo de Mídia |
Case Study
|
Director criativo |
Shahir Zag
|
Director criativo |
Husen Baba
|
Director criativo |
Wilbur D'Costa
|
Redator |
Wilbur D'Costa
|
Director de arte |
Husen Baba
|
Produtor da agência |
Amin Soltani
|
Video Editor |
Subash Mishra
|