Titulo | Sprite Shower |
Agência | . |
Campanha | Sprite Shower |
Anunciante | Coca-Cola Company |
Marca | Sprite |
Data da primeira Transmissão/Publicação | 2012 / 2 |
Sector Empresarial | Bebidas não alcoólicas |
História | Sprite Shower. A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies. |
Tipo de Mídia | Ambient |
Mercado | Brasil |
Produção musical | S de Samba |
Pós-produção | Hungry Man / Fullframe |
Editor | Jair Peres |
Director de fotografia | Fernando Young |
Realizador | Gualter Pupo |
Produtor | Renata Dumont |
Produtor executivo | Alex Mehedff |
Produtora | Hungry Man |
Supervisor de conta | Fabiana Amorim |
Director de contas | Ana Paula Perdigão |
Redator | Luiz Vicente Simões |
Director de arte | Fernando Saú |
Director criativo | Danilo Janjacomo |
Director executivo criativo | Fred Saldanha |
Director executivo criativo | Claudio Lima |
Chief Creative Officer | Anselmo Ramos |
Worldwide Chief Creative Officer | Tham Khai Meng |