Altoids - "The Curious Afterlife of a Tin"

Energy BBDO

Energy BBDO Chicago, Estados Unidos

Prêmios

16049

Marca: Altoids
País: Estados Unidos

Anunciante: Mars, Inc.

Titulo	The Curious Afterlife of a Tin
Brief	Last year’s “The Curious Afterlife of a Tin” campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As a homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it.
Agência	Energy BBDO
Campanha	The Curious Afterlife of a Tin
Anunciante	Mars, Inc.
Marca	Altoids
Posted	Novembro 2018
Sector Empresarial	Doces
História	Altoids is a heritage mint brand with an iconic tin that has maintained its retro feel in its advertising. Our campaign, “The Curious Afterlife of a Tin”, respects the well-known heritage of the brand and focuses on one of the most iconic benefits of the product: its packaging.
Tipo de Mídia	Imprensa e publicações
Chief Creative Officer	Andrés Ordóñez
Director executivo criativo	Josh Gross
Director executivo criativo	Pedro Pérez
Director criativo	Alejandro Juli
Director criativo	Manuel Torres Kortright
Redator	Paul Carpenter
Redator	Angela Williams
Director de arte	Chris George
Director de arte	Allie Salzman
Fotógrafo	Alberto Oviedo
Produtor da agência	Mary Day
Produtor da agência	Tom Sustan
Produtor da agência	Marissa Mandarino
Produtor da agência	Ben Karas
Produtor da agência	Homer Marrs
Produtor da agência	Liz Miller-Gershfeld
Managing Diretor	Jeff Adkins
Client Services Director	Lianne Sinclair
Director de contas	Jamie DeFer
Agência de Mídia	Mediacom, Chicago
Director de contas	Kathryn Ford
Agência de Mídia	Starcom
Associate Director	Alex Birchmeier
Director de publicidade	Steve Johnson