Alvaro Dopico
CEO at M&C Saatchi
Mexico, México
Campanha Twizy powered by
Anunciante Renault
Marca Renault Twizy
Data da primeira Transmissão/Publicação
Sector Empresarial Automóveis
Legenda Recharge battery everytime you brake
História We hear a voice-over telling us that the Renault TWIZY is now powered by a low energy granny. We see her moving slowly down the stairs. In the next scene she crosses the street carelessly and a Twizy stops in front of her. This charges the battery thanks to its new regenerative braking system.
Problema Twizy is Renault’s 100% electric car. The new model comes with breakthrough technology that includes clever regenerative braking for energy recovery. So every time you use the breaking system the battery it's recharged
Tipo de Mídia Televisão
Chief Creative Officer
Director executivo criativo
Director de contas
Produtor da agência
Director de fotografia
Produtor executivo
Produtor executivo
Produtora Árbol Cine

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