Trainline - "Wonderfully Predictable"

BBH

BBH London, Reino Unido

28991

Marca: Trainline
País: Reino Unido

Anunciante: KKR

Titulo	Wonderfully Predictable
Agência	BBH
Campanha	Wonderfully Predictable
Anunciante	KKR
Marca	Trainline
Data da primeira Transmissão/Publicação	2018 / 1
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Filosofia	Trainline, Europe’s leading independent train and coach platform, is launching a new brand platform called ‘Wonderfully Predictable’, in a move away from one-off TV ads and campaigns. The platform will highlight how the innovative tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward. The brand idea will be brought to life across all channels and will be launched with Trainline’s biggest brand investment to date across UK, France and Italy through January and February. The launch film was captured by acclaimed up-and-coming director Pedro Martin-Calero at BLINK who mimicked classic cinematic techniques to create a dramatic railway station chase-scene worthy of any blockbuster spy movie. The idea behind ‘Wonderfully Predictable’ is to demonstrate how Trainline uses its understanding of travel, travellers and technology to help deliver a more seamless journey experience. The dramatic spy chase quickly loses its intensity when a helpful traveller with the ‘wonderfully predictable’ Trainline app gives the film’s hero ‘real time’ train times and platform information which help her locate the villain. Filmed in Kiev Central Station, the ad will make its debut on TV and in cinemas across the UK this January during screenings of the aptly named Hollywood film The Commuter. An integrated social media and online campaign will amplify the video content to further increase awareness. The campaign was created by BBH under the direction of Trainline’s brand marketing director Lisa Bowcott, who was appointed to the role in March 2017.Media planning and buying was by Blue 449.
Tipo de Mídia	Interatividade
Comprimento	40 seconds
Mercado	França
Post Production House	MPC LDN
Head of Brand UK	Sheridan Snellgrove
European Brand Marketing Director	Lisa Bowcott
Strategist	Imali Hettiarachchi
Assistant Producer	Fatima Kried
Producer	Victoria Keenan
Creative Director	Hamish Pinnell
Creative	Fred Rodwell
Creative	Andy Parsons
Account Manager	Jazz Powell
Media Agency	Blue 449
Group Business Director	Mary Gannon
Director de contas	Laura Edwards
Sound Production	String & Tins
Edit Company	Speade
Produtora	Blink
Producer	Corin Taylor and Patrick Craig
Produtor executivo	Paul Weston
DOP	Sebastian Blenkov
Director	Pedro Martin-Calero