| Titulo | No need to fly - around the world in germany |
| Agência | Ogilvy Germany |
| Campanha | No need to fly – Around the world in Germany |
| Anunciante | Deutsche Bahn |
| Marca | Deutsche Bahn |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | 72% of Germans spend their holidays abroad. How to persuade them to travel in Germany using German Rail? With a simple side-by-side comparison. A beautiful international travel destination, next to a lookalike destination in Germany. Why pay for an expensive flight, when you can experience the same thing for less? An algorithm found the look-alike pictures on Getty Images. Use of social media data and a travel search engine enabled the targeting of people interested in specific destinations. In real time they were shown the price of the flight, and the far lower cost of travelling in Germany. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director de arte | Sinya Horwedel |
| Director de arte | Hendrik Frey |
| Director de arte | Axel Tagg |
| Redator | Sinya Horwedel |
| Redator | Francesca Pinheiro |
| Redator | Peter Roemmelt |
| Redator | Holger Schupp |
| Chief Creative Officer | Stephan Vogel |
| Chief Creative Officer | Bjorn Bremer |
| Director executivo criativo | Peter Roemmelt |
| Director criativo | Simon Oppmann |
| Designer | Sinya Horwedel |
| Designer | Inessa Babkovich |
| Designer | Karina Dunayevska |
| Designer | Lea Theismann |
| Account Management Team | Roland Stauber |
| Account Management Team | Alexandra Nowak |
| Account Management Team | Florian Bader |
| Artista digital | Sinya Horwedel |
| Artista digital | Joachim Becker |
| Fotógrafo | Mienny |
| Fotógrafo | Marco Bottigelli |
| Fotógrafo | Jonathan Kantor |
| Fotógrafo | Martin Diebel |
| Fotógrafo | Erin Butler |
| Fotógrafo | Mike Krosman |
| Fotógrafo | Felix Kayer |
| Fotógrafo | Carlos Lima |
| Stock | Getty Images |
| Stock | iStockphoto |
| Pós-produção | H&O |
| Product Manager | Antje Neubauer |
| Product Manager | Oliver Schmidt |
| Product Manager | Markus Faelsch |
| Product Manager | Pia Schmitt |
| Product Manager | Dr. Thomas Kemper |
| Product Manager | Sophie Vizethum |
| Equipa criativa | Magdalena Bulle |
| Equipa criativa | Alexander Pfaff |
| Stock | Getty Images |
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