| Titulo | Relocklove |
| Agência | Marcel |
| Campanha | Relocklove |
| Anunciante | Orange |
| Marca | Orange |
| Posted | Junho 2015 |
| Sector Empresarial | Serviços de telecomunicações |
| História | Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot. People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %. Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Mercado | França |
| Director de publicidade | Quentin Delobelle |
| Director de publicidade | Annabel Salesa |
| Director de publicidade | Severin Cassan |
| Director de publicidade | Laurence Poucan |
| Director de publicidade | Esther Gordon |
| Agency | Marcel |
| Director de publicidade | Pascal Nessim |
| Director de publicidade | Charles Georges-Picot |
| Chairman | Anne de Maupeou |
| Chief Creative Officer | Fabien Teichner |
| Chief Creative Officer | Dimitri Guerassimov |
| Director criativo | Lionel Bui |
| Director de arte | Vincent Boursaud |
| Director de arte | Julien Princet |
| Director de arte | Eulalia Bartolomeu |
| Redator | Damien Veillet |
| Redator | Rodolphe Pedrono |
| Supervisor de conta | Philippe Franc |
| Account Manager | Jeanne Neuschwander |
| Supervisor de publicidade | Eva Castrillo |
| Project Manager | Barbara Cruchet |
| Project Manager | Manon Lapeyre |
| Project Manager | Paul Marty |
| Director técnico | Louis Da Silva |
| Creative technologist | Stéphane Nauroy |
| Project Director | Maximilien Borne |
| Development | Etienne Durand |
| Development | Eric Beaufol |
| Development | Marie Tenegal |
| Development | Lucia Barroso |
| Development | Head of Digital Design |
| Digital Content Strategist | Andréa Forte |
| Media Rep. | Mélanie Colléou |
| Media Rep. | Nathalie Rolland |
| Production (Agency) | InDaProd |
| Realizador | Cédric Dubourg |
| Realizador | Margaux Bail |
| Produtor executivo | Baptiste Baradat |
| Chief Operator | ALARY Romain |
| Sound Engineer | Maxime Berland |
| Production (Agency) | Troublemakers |
| Realizador | Julien Faure |
| Director de publicidade | James Hagger |
| Producer | Aurélie Chevalier |
| Produtor de linha | Charles-Philippe Bowles |
| Director de publicidade | Julien Petit |
| Sound Engineer | Kerwin Rolland |
| Editor | Romain Boileau |