Titulo | Heroes Return |
Agência | AMV BBDO |
Campanha | Hero’s Return |
Anunciante | Camelot Group |
Marca | The National Lottery |
Data da primeira Transmissão/Publicação | 2012 / 3 |
Sector Empresarial | Lotarias e jogos de sorte |
Legenda | Life changing. |
História | Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories. |
Filosofia | To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. |
Tipo de Mídia | Televisão |
Audio Post Production | Factory Studios |
Planeador | Alaina Crystal |
Planeador | Emily Harlock |
Planeador | Michael Lee |
Director de arte | Adrian Rossi |
Redator | Alex Grieve |
Director de publicidade | Harriet Belsey |
Director de publicidade | Paula Withell |
Director de publicidade | Matthew Godfrey |
Director de publicidade | Richard Bateson |
Account Manager | Sarah Douglas |
Account Manager | Lee Simpson |
Account Manager | Kate Edwards |
Account Manager | Robyn Puttergill |
Account Manager | Lizzie Edwards |
Produtor da agência | Olly Chapman |
Media Planner | Simon Jenkins |
Realizador | John Hillcoat |
Fotógrafo | Roland Neveu |
Producer | Malarchy MacAnneny |
Pós-produção | The Mill London |