Alaina Crystal
Planeador at AMV BBDO
New York, Estados Unidos
TituloHeroes Return
Agência
Campanha Hero’s Return
Anunciante Camelot Group
Marca The National Lottery
Data da primeira Transmissão/Publicação 2012 / 3
Sector Empresarial Lotarias e jogos de sorte
Legenda Life changing.
História Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him.  Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold.  In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences.  In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories.
Filosofia To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes. 
Tipo de Mídia Televisão
Audio Post Production
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Pós-produção

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