SCANA Energy - "Cool Dad"

JWT Atlanta

JWT Atlanta Atlanta, Estados Unidos

7592

Titulo	Cool Dad
Agência	JWT Atlanta
Campanha	SCANA Family
Anunciante	SCANA Energy
Marca	SCANA Energy
Data da primeira Transmissão/Publicação	2014 / 9
Sector Empresarial	Autoridades energéticas e hidráulicas
História	In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing. Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Chief Creative Officer	Perry Fair
Director assistente criativo	Deb Dewitt
Director assistente criativo	Matt Gene
Group Account Director	Mary Margaret Connell
Supervisor de conta	Robyn Singer
Director of Integrated Production	Peter Blitzer
Produtor	Sheryl Jessing