Sumário
Robin is a brand strategist who believes in the power of creativity as one of the last legal means of competitive advantage. He currently serves as Chief Strategic Officer of JWT NA. In this role he leads a strategy group of 50 or so of the best and brightest minds in the industry.
Robin and his team are responsible for the quality of strategic imagination applied to clients across the JWT NA portfolio. This best-in-class group are highly skilled in brand, campaign and market planning, as well as channel thinking and effects measurement.
Robin's efforts have garnered great success for his clients in the marketplace and have won widespread industry recognition for planning excellence at a host of award shows. Among the honors Robin's group has achieved are Titanium and Gold Lions, eight Jay Chiat Planning Awards (including two Golds for Microsoft and JetBlue) and 25 North American Effies (10 gold) since 2008.
In addition to working across the agency's client base, Robin has successfully led pitches for Microsoft (Bing, Office, Enterprise) insert into mm_ac_agency_executives values Royal Caribbean, Macy's, Jose Cuervo, Band-Aid and Bloomberg.
Prior to JWT he served as VP - Global Head of Creative Strategy at The Coca-Cola Company. In this role, Robin was responsible for the creative strategy group at Coke for all brands within the portfolio.
Before joining Coke, Robin led brand planning across the client base of Ogilvy NY and led pitch wins for Yahoo, Delta Airlines and Dupont. He began the US leg of his career at Fallon, working with a diverse set of clients including United Airlines, BMW, Ameritech, Holiday Inn, L'Oreal fine fragrances (Armani) insert into mm_ac_agency_executives values TIME Magazine, Joe Boxer and Pepsi/Starbucks.