| Titulo | Dog 1 |
| Agência |
INNOCEAN Europe
|
| Campanha |
Kia Forward Collision-Avoidance Assist
|
| Anunciante |
Kia Motors
|
| Marca |
Kia Forward
|
| Data da primeira Transmissão/Publicação |
2020 / 7
|
| Sector Empresarial | Acessórios e serviços de automóveis
|
| História | When you’re driving and suddenly need to hit the brakes, every millisecond counts.Having a short reaction time can be the difference between an accident or just a near-miss.Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time.To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| Filosofia | To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time. |
| Problema | When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. |
| Tipo de Mídia |
Imprensa e publicações
|
| Chief Creative Officer |
Gabriel Mattar
|
| Director executivo criativo |
Ricardo Wolff
|
| Director executivo criativo |
Bruno Oppido
|
| Director assistente criativo |
José Filipe Gomes
|
| Director assistente criativo |
Pedro Lourenço
|
| Director de arte |
José Filipe Gomes
|
| Redator |
Pedro Lourenço
|
