Sumário
Katherine started her marketing career in San Francisco where she was at the epi-centre of the multi-media and internet revolution. She moved to the UK in 2001 bringing with her deep knowledge of integrated marketing and the interplay between media channels. Her experience covers digital, direct response, CRM, sales promotion, telemarketing, B2C and B2B for clients like Ford, Microsoft, Cisco Systems, British Airways and Visa.
Katherine has been an independent consultant working with software development companies, a Managing Partner at Agency.com where she overhauled the British Airways account from a state of severe underperformance to 100% KPI performance in under eight months. Before that she was a Director at Sapient and spent five years at Wunderman London as Regional Account Managing Director.