IKEA - "We Love the Things You Hate"

Mother London

Mother London London , Reino Unido

3044

Marca: IKEA
País: Reino Unido

Anunciante: IKEA

Titulo	We Love the Things You Hate
Agência	Mother London
Campanha	We Love the Things You Hate
Anunciante	IKEA
Marca	IKEA
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Retalho, distribuição e cadeias de restaurantes
Filosofia	Mother has teamed up with directing duo the Layzell Bros to create 'We Love the Things You Hate' for IKEA. The four short, animated films were crafted bespoke for social channels, combining succinct and humorous storytelling with thumb-stopping animation. Each takes a different experience that people find frustrating and neatly demonstrates how IKEA can help us to avoid them. Hate sifting through the mountain of screws, washers, nuts and bolts some flat-pack furniture kits include? You can pay extra for assembly. Hate spending hours stuck in traffic trying to drive your new sofa home? You can have IKEA deliver it for you. The Layzell Bros’ cheery animation aesthetic brings a charming lightness to these snappy stories. You might recognise the Blinkink directors’ colourful stylings from Harvey Nichols ‘Shoplifters’ in 2015, when they superimposed expressive faces on CCTV footage of real thieves. It went on to win the Film Grand Prix at Cannes Lions.
Tipo de Mídia	Viral
Comprimento	73 seconds
Sound Company	750mph
Production Company	Blinkink
Produtor executivo	Bart Yates
Director	Layzell Bros
Producer	Matt Marsh
Production Coordinator	Maria Kolandawel
2D Animator	Reg Isaac
2D Animator	Simon Testro
2D Animator	Thomas Knowler
2D Animator	Rhys Byfield
Design	Nato Floral
Compositor	Rob Ward