British Airways - "To Fly. To Serve. Today. Tomorrow"

BBH

BBH London, Reino Unido

29666

Marca: British Airways
País: Reino Unido

Anunciante: British Airways

Titulo	To Fly. To Serve. Today. Tomorrow
Agência	BBH
Campanha	To Fly. To Serve. Today. Tomorrow
Anunciante	British Airways
Marca	British Airways
Data da primeira Transmissão/Publicação	2013 / 9
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História	The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’
Tipo de Mídia	Televisão e Cinema
Comprimento	90 seconds
Produtora	Stink Films
Som	Factory Studios
Director de publicidade	Abigail Comber
Director de publicidade	Hamish McVey
Director de publicidade	Stuart Mayo
Director de publicidade	Maria Krasilnikova
Director criativo	Hamish Pinnell
Equipa criativa	Paul Yull
Equipa criativa	Adi Birkinshaw
Produtor	Sam Robinson
Strategic Business Lead	Keir Mather
Strategy Director	Anna Vogt
Strategist	Matt Hoban
Director de contas	Leonora Hopkins
Account Manager	Matt Jones
Account Manager	Hannah Madden
Realizador	Martin Krejci
Produtor executivo	Blake Powell
Director de fotografia	Anthony Dod Mantle
Producer	Juliet Naylor
Pós-produção	The Mill London
Pós-produção	Ben Turner
Editor	Tim Thornton-Allan
Produção musical	The Most Radicalist Black Sheep Music