| Titulo | Be My Guest |
| Agência | DDB & Tribal Amsterdam |
| Campanha | Be My Guest |
| Anunciante | KLM |
| Marca | KLM |
| Posted | Janeiro 2013 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produtora | Media.Monks |
| Director criativo | Olaf van der Geld |
| Director criativo | Sanne Braam |
| Redator | Paul Fraser |
| Redator | Sharon Cleary |
| Director de arte | Olaf van der Geld |
| Director de arte | Christopher Pugmire |
| Director de arte | Keith Kornson |
| Fotógrafo | Bert Teunissen |
| Produtora | Caviar |
| Produtor da agência | Steven Beukers |
| Produtor da agência | Denise Wolterbeek |
| Illustrator | Julian Burforf |
| Illustrator | Lorenzo Milito |
| Pós produção | Souverein |
More Work
SEE ALLHitchhike with a Like Facebook
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB & Tribal Amsterdam
Hitchhike with a Like Trailer
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB & Tribal Amsterdam
Tile & Inspire
- MARCA:
- KLM
- AGÊNCIA:
- DDB & Tribal Amsterdam