Titulo | Mean Tweets (Short Video) |
Agência | Fold7 |
Campanha | Mean Tweets |
Anunciante | Carlsberg Group |
Marca | Carlsberg |
Data da primeira Transmissão/Publicação | 2019 / 4 |
Sector Empresarial | Cervejas, sidras |
Filosofia | Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance floor, which are a mixture of shock and bemusement as they read out the colourful descriptions used to describe the old brew. |
Tipo de Mídia | Social Media |
Comprimento | |
Chief Creative Officer | Ryan Newey |
VP, Marketing | Liam Newton |
Equipa criativa | Adrian Lim |
Designer | Jamie Craven |
Account Management Team | James Joice |
Account Management Team | Chloe Cooper |
Account Management Team | Kathryn Mason |
Produtor da agência | Max Dinunno |
Produtora | Dirty Films |
Realizador | Richard Pengelley |
Produtor | Mike Carr |
Produtor | Alex Bedford |
Sound Designer | Andy Humphries |
Empresa de design sonoro | Bark Soho |