Ryan Newey
Founding Partner & Creative Director at Fold7, London
London, Reino Unido
TituloMean Tweets (Short Video)
Agência
Campanha Mean Tweets
Anunciante Carlsberg Group
Marca Carlsberg
Data da primeira Transmissão/Publicação 2019 / 4
Sector Empresarial Cervejas, sidras
Filosofia Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance floor, which are a mixture of shock and bemusement as they read out the colourful descriptions used to describe the old brew.
Tipo de Mídia Social Media
Comprimento
Chief Creative Officer
VP, Marketing
Equipa criativa
Designer
Account Management Team
Account Management Team
Account Management Team
Produtor da agência
Produtora
Realizador
Produtor
Produtor
Sound Designer
Empresa de design sonoro

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