Titulo | Bratfast in Bed (Full Version) |
Agência | Droga5 |
Campanha | We don't make sausage. We make family. And sausage. |
Anunciante | Johnsonville Sausage LLC |
Marca | Johnsonville |
Posted | Junho 2015 |
Sector Empresarial | Carne fresca, salsichas |
História | Johnsonville Sausage launched its first brand platform, “We don’t make sausage. We make family. And sausage.” with four witty TV spots. The new campaign demonstrates that for Johnsonville, it's the times we come together that make strangers into friends, friends into family and family even 'family-er'—and nothing brings folks together like Johnsonville Sausage.And speaking of family, Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with their latest activation: Bratfast In Bed.This new activation takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. All year, Dad has been providing and caring for his family while awaiting the day that celebrates his efforts. So this year, Johnsonville is asking folks to skip the omelets and toolkits and thank Dad by giving him what he really wants: “Bratfast in Bed.” |
Tipo de Mídia | Televisão |
Comprimento | |
Colorização | The Mill New York |
Marketing Director | Jim Mueller |
Brand Manager | Ron Schroder |
Chairman | David Droga |
Chief Creative Officer | Ted Royer |
Group Creative Director | Scott Bell |
Redator | Ryan Raab |
Director de arte | Dan Kenneally |
Chief Creation Officer | Sally-Ann Dale |
Chief Creation Officer | Head of Broadcast Production |
Broadcast Producer | Jesse Brihn |
Broadcast Producer | Verity Bullard |
Produtor | Rebecca Wilmer |
Chief Strategy Officer | Jonny Bauer |
Diretor de Estratégia | Aaron Wiggan |
Estrategista | Candice Chen |
Estrategista | Nick Maschmeyer |
Diretor de Estratégia | Brian Nguyen |
Director de contas | Daniel Gonda |
Director de contas | Chris Einhauser |
Account Manager | Kate Tyler Monroe |
Project Manager | Amy Blitzer |
Companhia de Produção Interativa | Sneakers Agency |
Director criativo | Christopher White |
Produtora | m ss ng p eces |
Produtor executivo | Ari Kuschnir |
Produtor executivo | Brian Latt |
Produtor executivo | Kate Oppenheim |
Realizador | Ray Tintori |
Director de fotografia | Rob Leitzell |
Chefe de produção | Dave Salzman |
Producer | Drew Houpt |
Empresa de produção | m ss ng p eces |
Editor | Sam Zimman |
Assistant Editor | Will Kanellos |
Producer | Orlaith Finucane |
Colorist | Aline Sinquin |
Som | One Thousand Birds |
Mixer | Calvin Hunting Pia |