I'm Felicitas, a creative activist with the love for sport, innovation strategy and technology.
Currently I'm a Creative Director on adidas global.
Whilst working since 2008 in creative communications in Munich, Berlin and Amsterdam on global accounts such as adidas, Apple, eBay, Google, Netflix, Samsung and Youtube, my MA Innovation Management at Central Saint Martins led me to explore new fields of research and strategy, product, service and future experience design. Having grown up in the Bavarian Alps, I am passionate about sport and was on the road to semi-professional alpine skiing before high-school.
I am interested in the management of processes and services, future products and innovations, intelligent assets and new digital technologies that create experiences to reassemble the relationship between business, people and the Planet.