Red Cross - "What would you choose: Live or Die"

Sra. Rushmore

Sra. Rushmore Madrid, Espanha

Prêmios

11653

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Red Cross
País: Espanha

Anunciante: International Commitee of Red Cross

Titulo	What would you choose: Live or Die
Agência	Sra. Rushmore
Campanha	Choose
Anunciante	International Commitee of Red Cross
Marca	Red Cross
Data da primeira Transmissão/Publicação	2019 / 2
Sector Empresarial	Acções caridade, fundações, voluntariado
História	In this spot, two friends discuss their futures in the hypothetical case of a nuclear explosion in that moment and the consequences their choices would have on their lives.
Filosofia	The objective of “Choose” is to raise awareness about an issue of extreme importance: nuclear weapons and the necessity of all countries coming together to ban them. In 2017, 122 governments (accounting for 63% of the international community) voted in favour of the Treaty on the Non-Proliferation of Nuclear Weapons (TNPT), seeking to end once and for all a threat that, since the Cold War, has become increasingly present. Currently nine countries in the world posses nuclear weapons that include weapons with a destructive capacity one thousand times greater than that unleashed in Hiroshima 70 years ago. That’s why the International Committee of the Red Cross wants to encourage all governments to adhere to the TNPT, while at the same time raise awareness amongst the public regarding the importance of the issue. The campaign is particularly keen on reaching the youngest segment of the population, many of whom are completely unaware of these types of weapons and their destructive consequences.
Tipo de Mídia	Televisão
Comprimento	112 seconds
Realizador	Nacho Gayán
Produtora	Agosto
Director de publicidade	Enrique Mestre
Director executivo criativo	Miguel García Vizcaíno
Director executivo criativo	Marta Rico
Equipa criativa	David Titos
Equipa criativa	Jesús Beltrán
Produtor da agência	Santiago Romero
Produtor da agência	Isabel Gálvez
Director de contas	Clemente Manzano
Director de contas	Laura Fuentes
Produtor executivo	Toni Moreno
Producer	Miguel Angel Fernandez-Belando
Production Manager	Meri Ingelmo
Director de fotografia	Christos Voudouris
Assistant Director	Laura Garcia
Assistant Director	Marc Lobón
Assistant Director	Carlos Villafaina
Casting	Kharmel Cochrane
Editor	Marc Soria
Guarda-roupa/estilista	Jo Ryan
Make-Up Artist	Sally Uribe
Pós produção	Marc Farreras
Efeitos especiais	Juan-Carlos Dávila
Som	Albert Gay
Colorist	Pana Argueta
Colorist	Nhb Studios
Efeitos especiais	Rafael Solorzano
Compositor	IVAN LLOPIS
Compositor	BANJO SOUNDSCAPES