Zhong He Feng Jing - "Beauty Rice Bottle"

Beijing Dentsu

Beijing Dentsu Beijing, China

Prêmios

2354

Marca: Zhong He Feng Jing
País: China

Anunciante: Zhong He Feng Jing

Titulo	Beauty Rice Bottle
Agência	Beijing Dentsu
Campanha	Beauty Rice Bottle
Anunciante	Zhong He Feng Jing
Marca	Zhong He Feng Jing
Data da primeira Transmissão/Publicação	2019 / 6
Sector Empresarial	Arroz, massas, verduras e cereais desidratados
História	Zhong He Feng Jing - China’s premium organic rice - wanted people to switch from ordinary rice to premium organic rice. Zhong He Feng Jing premium organic rice contains more nutrients than ordinary rice, but people cannot see the difference between their rice and ordinary rice. So, we made them feel beautiful inside and out with Zhong He Feng Jing. In Asian history, women used the same ingredient for porcelain skin and healthy living. Their secret? Rice water. When infused with water, the rice’s nutrients are beneficial to the skin. To demonstrate that Zhong He Feng Jing premium organic rice has more nutrients than ordinary rice, we delicately designed Beauty Rice Bottle for people to make their own rice water. Consumers can feel the richness of rice water, as every micro nutrient is gently absorbed into the skin, and complete their beauty routine with a nourishing meal from Zhong He Feng Jing premium organic rice to feel beautiful inside and out.
Tipo de Mídia	Impressões colaterais e de marketing directo
Comprimento	86 seconds
Chief Creative Officer	Kazuki Tsuburaku
Director executivo criativo	KC Aui
Director criativo	Manabu Hoshino
Director assistente criativo	Meng Qian
Director assistente criativo	Andrew Shee
Director de arte	Moran Kal
Director de arte	Eric Pang
Director de arte	Swee Mei Loo
Director de contas	Li Zheng
Diretor de Planejamento Estratégico	Kenjiro Sese
Project Director	Rony Chan
Produtora	DNA China
Realizador	Taiki Soma
Produtor executivo	Chow Xin Yi
Produtor executivo	Taiki Soma
Produção de som	Ghetto-Blaster Audio House