Swedish Tourist Association - "The Swedish Number (132s)"

Ingo

Ingo Stockholm, Suécia

Prêmios

23111

Marca: Swedish Tourist Association
País: Suécia

Anunciante: The Swedish Tourist Council

Titulo	The Swedish Number (132s)
Brief	Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number.
Agência	Ingo
Campanha	The Swedish Number
Anunciante	The Swedish Tourist Council
Marca	Swedish Tourist Association
Posted	Junho 2016
Sector Empresarial	Destinaçãoes (Países e lugares)
História	SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. As the first country in the world, Sweden got its own phone number. When calling it from abroad you get connected to a random Swede, somewhere in Sweden. The Swedish Number gave the control of the image of the country to the Swedes themselves. Nothing was censored or pre-arranged. In the name of freedom of speech - what ever opinion you may have, it matters. The Swedish Number was open for anyone to call just by using a normal telephone, but only from abroad. Swedes register as "telephone ambassadors" simply by downloading an App.
Tipo de Mídia	Impressões colaterais e de marketing directo
Comprimento	133 seconds
Director executivo criativo	Björn Ståhl
Director de contas	Joachim Ewert
Redator	Magnus Ivansson
Director de arte	Gustav Westman
Planeador	Julia Blomquist
Executivo de contas	Ashley Pultz
Director de contas	Seagren Doran
Director de publicidade	Magnus Ling
Director de publicidade	Jenny Engström
Director de publicidade	Johanna Murray