Titulo | Penningtons Magic Mirror |
Agência | DDB Canada |
Campanha | Penningtons Magic Mirror |
Anunciante | Penningtons |
Marca | Penningtons |
Data da primeira Transmissão/Publicação | 2011 / 11 |
Sector Empresarial | Vestuário Feminino |
Legenda | |
História | Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see. |
Tipo de Mídia | Viral |
Editor | Christina Humphries |
Pós-produção | Rooster/Track & Field |
Produtor de linha | Jen Walker |
Director de fotografia | Tyler Williams |
Realizador | Curtis Wehrfritz |
Produtora | Untitled |
Produtor executivo | Lexy Kavluk |
Executivo de contas | Leigh Farlow |
Executivo de contas | Jamie Maxfield |
Executivo de contas | Jacqui Faclier |
Executivo de contas | Wendy Caricari |
Produtor da agência | Sarah Lasch |
Produtor da agência | Caroline Clarke |
Director de arte | Yusong Zhang |
Redator | Daniel Bonder |
Director criativo | Todd Mackie |
Director criativo | Denise Rossetto |
Other | Frederic Boivin |
Other | Jeff Ronald |
Other | Rhonda Sandler |
Other | Ginette Harnois |