Loula Zaklama

Mrs. Zaklama is a public relations and marketing expert with 45years experience in communication.Her special expertise lies in designing marketing and communication strategies for Egyptian companies and multinationals in Egypt, such as IBM, Chrysler, Procter & Gamble, Cadbury, Avon, France Telecom.She is a communication consultant and strategic planner to various government entities.She began her career at the beginning of the sixties when she founded Radar Advertising Agency, the only private sector advertising agency in a completely state-run economy, at a time when granting contracts to private firms was difficult.In 1982 she founded Rada Research & Public Relations Company and is currently its President and Managing Director. The company is the only one in Egypt specializing in both disciplines, research & public relations.Mrs. Zaklama graduated from the American University in Cairo with a BA in Mass Communication. She continued her studies in advanced marketing research in Burke Institute, in Cincinnati, USA.