| Titulo | The Parisian Rendez-Vous |
| Agência | Wunderman |
| Campanha | The Parisian Rendez-Vous |
| Anunciante | Le Drugstore Parisien |
| Marca | Le Drugstore Parisien |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
| História | Parisians use self-service electric scooters on a daily basis. So one night, the agency borrowed all the scooters in the area and parked them in front of its client's store, Le Drugstore Parisien. The next day, when people searched for scooters on their apps, they found...the store. Scooters had become media! The agency even hijacked the scooters' GPS trackers to drive people to the store via the app. And to ensure a constant supply of scooters, users who parked one in front of the store were rewarded with discounts. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Executive Officer (CEO) | Vincent Druguet |
| Director executivo criativo | Thomas Derouault |
| Managing Diretor | Florent Depoisier |
| Head of Strategy | Virgile Brodziak |
| Director criativo | Paul-Emile Raymond |
| Director criativo | Adrien Mancel |
| Director de arte | Florian Amoneau |
| Redator | Thomas Blanc |
| Project Manager | Solenn Laurent |
| Senior Project Manager | Etienne Pernet |
| Motion Designer | Thomas Mouilley |
| Editor | Agathe Soula |
| Chefe de produção | Raphael Fruchard |
| Produtor | Martin Sumeire |
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