I'm mostly dedicated to retail problematics, from positioning to implementation, through all steps of project development.
I have also managed pan-european projects for banking and automotive accounts.
As every brand is unique, I think that it’s up to design talents to explore and discover its genes in order to express and develop imaginative, intelligent and performing specific retail solutions.
During 2 years in Interbrand (2007-2009) Frederic has managed SFR / Vodafone account on a day-to-day basis and has led foreign retail projects with clients such as Carrefour City in Spain and Wana Telecom in Morocco.
Previously, in W&cie /Havas group (2001-07), I have driven specialist concepts creation for E.Leclerc, Banque Saudi Fransi rebranding roll out in Saudi Arabia and BEMO Lebanon, Shatura's full rebranding in Russia ….