Heineken - "Introducing Subway Symphony"

Wieden + Kennedy

Wieden + Kennedy New York, Estados Unidos

11023

Marca: Heineken
País: Estados Unidos

Anunciante: Heineken

Titulo	Introducing Subway Symphony
Agência	Wieden + Kennedy
Campanha	Cities of the World
Anunciante	Heineken
Marca	Heineken
Data da primeira Transmissão/Publicação	2015 / 6
Sector Empresarial	Cervejas, sidras
História	Subway Symphony - turn New York subway turnstile beeps into music. Help James Murphy and Heineken to make it happen at SubwaySymphony.com. For nearly 20 years, LCD Soundsystem frontman James Murphy has dreamed of changing the harsh beeps of New York’s subway turnstiles into musical notes. Unfortunately, despite his best efforts, his idea has yet to get off the ground. But with the help of Heineken we are trying to make it happen. As part of our mission Heineken is creating the first live, brand-driven documentary that charts in real time, our journey to turn Subway Symphony from a pipe dream into reality. By the end of summer, we are hoping to have new turnstile notes installed in our first station! Follow James’ journey:SubwaySymphony.com Show your support by using #SubwaySymphony.
Tipo de Mídia	Exterior
Comprimento	72 seconds
Mais Informações	www.subwaysymphony.com
Redator	Danny Gonzalez
Director executivo criativo	Susan Hoffman
Director de arte	Zack Menna
Director executivo criativo	David Kolbusz
Director de arte	Croix Gagnon
Director criativo	Eric Steele
Director criativo	Erik Norin
Director de arte	David Suarez
Redator	Nathaniel Lawlor
Actor/celebridade	Fred Armisen
Redator	Maddison Bradley
Redator	Mike Vitiello
Director de arte	Jon Robbins
Director de arte	Cory Everett
Account Team	Patrick Cahill
Account Team	Jacqueline Ventura
Account Team	Syndey Lopes