Titulo | Coffee Vs Gangs (90s) |
Agência | J. Walter Thompson London |
Campanha | Coffee Vs Gangs |
Anunciante | Mondelez International |
Marca | Kenco |
Data da primeira Transmissão/Publicação | 2014 / 8 |
Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
História | Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. |
História (língua original) | |
Filosofia | In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs. |
Problema | Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life. The idea, by the JWT London team, was to give them a choice where currently they have none. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Honduras |
Mais Informações | http://www.coffeevsgangs.com/ |
Agência de Mídia | PHD UK |
Produtora | Ridley Scott Creative Group |
Pós-produção | Absolute Post |
Editor | Whitehouse Post |
Empresa de design sonoro | Greek Street Studios |
Director executivo criativo | Russell Ramsey |
Director criativo | Jaspar Shelbourne |
Director de arte | Matt Leach |
Redator | Jess Oudot |
Produtor da agência | Carley Reynolds |
Produtor assistente da agência | Lula Boardman |
Planeador | Neil Godber |
Planeador | Helen St Quintin |
Director de contas | Adrian Ash |
Director de contas | Emma Howarth |
Director de contas | Patrick Netherton |
Director de contas | Angus Flockhart |
Planejador de Mídia | Sarah Nugent |
Planejador de Mídia | Rebecca Stafford |
Realizador | Johnny Hardstaff |
Produtor executivo | Annabel Ridley |
Som | Dan Weinberg |
Música | Colin Smith |