Adrian Ash
Business Leader at Saatchi & Saatchi
London, Reino Unido
TituloCoffee Vs Gangs (90s)
Agência
Campanha Coffee Vs Gangs
Anunciante Mondelez International
Marca Kenco
Data da primeira Transmissão/Publicação 2014 / 8
Sector Empresarial Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good.  Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits.
História (língua original)
Filosofia In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs.
Problema  
Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life.  The idea, by the JWT London team, was to give them a choice where currently they have none.
Tipo de Mídia Televisão
Comprimento
Mercado Honduras
Mais Informações http://www.coffeevsgangs.com/
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Empresa de design sonoro
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