McDonald's - "Family Time"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, Emirados Árabes Unidos

Prêmios

11260

Marca: McDonald's
País: Emirados Árabes Unidos

Anunciante: McDonald's

Titulo	Family Time
Agência	Leo Burnett Middle East & North Africa
Campanha	Family Time
Anunciante	McDonald's
Marca	McDonald's
Posted	Outubro 2011
Sector Empresarial	Restaurantes e comida rápida
Legenda	Family Time Forever
História	Families in the Middle East suffer from the same problem families all over the world face. Less and less time spent together. Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally. As a family restaurant, McDonald’s wanted to recognize a good work/life balance and do something about it. After all the most important ingredient in all of our lives is to spend more time with our family. Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules.
Tipo de Mídia	Televisão e Cinema
Director executivo criativo	Peter Bidenko
Director criativo	Marwan Chahine
Director criativo	Mohammad Halabi
Director assistente criativo	Haytham Zoghby
Director de arte	Tariq Ayass
Director de arte	Anna Maria Aoun
Redator	Maha Khawaja
Redator	Clevin Antao
Produtor da agência	Basma El-Mujtahed
Diretor de Planejamento Estratégico	Nicolas Chidiac
Planeador estratégico	Ali Marashi
Diretor dos Negócios	Jad Mouhawej
Director de contas	Rasha Alazem
Produtora	Joy Films
Realizador	Karen Cunningham
Produtor	Rita Hachem
Pós produção	Spitfire Films
Editor	Andrew Durning