Edouard Dorbais
Director criativo at HEREZIE
Puteaux, França
TituloMountain Road
Titulo (língua original)Cocculus 73
Agência
Campanha Cocculus 73
Anunciante Lehning
Marca Cocculus 73
PostedNovembro 2015
Sector Empresarial Saúde e produtos farmacêuticos
História Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane.
Tipo de Mídia Imprensa e publicações
Director criativo
Redator
Director de arte
Illustrator
Chief Executive Officer (CEO)
Director de publicidade
Director de contas
Consultant

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