Patrick Garvey
Founding Partner & Managing Director at WE ARE Pi
Amsterdam, Países Baixos
TituloWrangler Brand
Agência
Campanha Born Ready
Anunciante Wrangler Company
Marca Wrangler
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Vestuário
Legenda Born Ready
História Wrangler needed a new European positioning, they had not advertised in over five years and in that time, their products have evolved into the most innovative on the market.

So we needed to refresh Wrangler’s image by defining a relevant positioning for the brand. A platform built on defining a relevant role in European and Asian Millennial consumer’s multi-dimensional lives., and bridged their cowboy heritage to their new and innovative future.

Transcending both the denim fashion category and the outdoor category, Wrangler is more that jeans––it’s Life Gear that gives them the edge. Our brand platform Born Ready delivers this strategy across all consumer touch points. 
Filosofia Born Ready
Problema Wrangler needed a new European positioning, they had not advertised in over five years and in that time, their products have evolved into the most innovative on the market.

Resultado So we needed to refresh Wrangler’s image by defining a relevant positioning for the brand. A platform built on defining a relevant role in European and Asian Millennial consumer’s multi-dimensional lives., and bridged their cowboy heritage to their new and innovative future.

Transcending both the denim fashion category and the outdoor category, Wrangler is more that jeans––it’s Life Gear that gives them the edge. Our brand platform Born Ready delivers this strategy across all consumer touch points. 
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Polônia, Rússia, França, Alemanha, Irlanda, Reino Unido, Itália, Portugal, Espanha
Mais Informações www.wearepi.com
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