American Red Cross - "Loren Mitchell Story"

BBDO New York

BBDO New York New York, Estados Unidos

10492

Esse anúncio faz parte da Coleção ACT Responsible

Marca: American Red Cross
País: Estados Unidos

Anunciante: American Red Cross

Titulo	Loren Mitchell Story
Agência	BBDO New York
Campanha	Storytellers
Anunciante	American Red Cross
Marca	American Red Cross
Data da primeira Transmissão/Publicação	2012 / 5
Sector Empresarial	Instituições, organizações não governamentais
Legenda	In May 2012, hundreds of cameras were sent to people helped by the American Red Cross. These are the stories they sent back. This is the story of the American Red Cross.
História	Superstorm Sandy helped highlight how the American Red Cross provides disaster relief to people in need. But the Red Cross and its army of volunteers are actually, quietly, active every day, doing much much more than just disaster relief: from saving lives through blood donations, to teaching CPR skills, comforting families living through house fires or floods, and bringing military families back together when they need it most. And they’ve been doing this for more than 130 years. And who better to tell this story than the families themselves – people whom the Red Cross has helped, and who passionately want to give back. Which is exactly what the American Red Cross “Stories Project” is all about. We sent people a simple kit with a camera, and some tips for how best to depict their story. In fact, in the true spirit of giving, the cameras were provided at cost by Sony; and shipping services were donated by FedEx. What we found was extraordinary: people bravely opened their hearts, sharing stories that are inspiring, tragic, uplifting and unbelievable… more than two dozen stories to date and counting, from 23 states, over 250 hours of filming and a year in the making. With no director. And no script. You have to see it to believe it.
Tipo de Mídia	Imprensa e publicações
Mais Informações	http://www.redcross.org/stories
Chief Creative Officer	David Lubars
Director criativo	Linda Honan
Redator	Iain Nevill
Redator	Kim Devall
Director de arte	Julia Blackburn
Director of Integrated Production	David Rolfe
Producer	Sofia Doktori
Producer	Nicholas Gaul
Producer	Regina Iannuzzi
Designer	Dennis Payongayong
Designer	Arielle Wilkins
Música/som	Rani Vaz
Produtora	über content
Produtor executivo	Preston Lee
Produtor executivo	Phyllis Koenig
Content Consultant	Eliot Rausch
Música/som	Alex Taylor
Empresa de produção	Cosmo Street
Editor	Stephen Mirrione
Editor	Dave Cea