Titulo | Friends Wanted (Film Case) |
Agência | Cossette |
Campanha | Friends Wanted |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2019 |
Sector Empresarial | Restaurantes e comida rápida |
Filosofia | To address the stigma of McDonald’s as an employer among young people, Cossette created a whole new hiring philosophy, focused on making McDonald’s a place for friends to apply, interview, and work together. They started by updating all of the brand’s application touchpoints, and supported them with a campaign focused on getting friends to apply together. |
Tipo de Mídia | Packaging, marcas e design |
Comprimento | |
Chief Creative Officer | Peter Ignazi |
Chief Creative Officer | Carlos Moreno |
Director assistente criativo | Spencer Dingle |
Director assistente criativo | Jordan Hamer |
Director de arte | Tyler Robitaille |
Redator | Ellen Porteous |
Designer | Eric Wood |
Produtor da agência | Erica Metcalfe |
Estrategista | Jeff McCroy |
Executivo de contas | Vallerie Traitses |
VP Clients | Sara Jue |
Senior Vice President | Kathy McGuire |
Senior Project Manager | Jeff Maynard |
Production Manager | Dawn-Marie Mills |
Studio Director | Raquel Mullen |
Retocador digital | Trevor Gauthier |
Production Artist | Barry Kent |
Senior Director of Marketing & Communications | Stacey Masson |
Communication Manager | Kali Pearson |
Produtora | Circle Productions |
Empresa de produção | Saints Editorial |
Colorização | The Vanity |
Audio Post Production | Berkeley Inc. |
Produção de Fotografia | Rodeo Productions |
Agência de Mídia | OMD Toronto |
Group Creative Director | Jon Frier |