Carlos Moreno
Chief Creative Officer at Cossette, Toronto
Toronto, Canadá
TituloBig Mac x Bacon Collaboration
Agência
Campanha Big Mac x Bacon Collaboration
Anunciante McDonald's
Marca McDonald's
PostedMai 2018
Sector Empresarial Grandes armazéns, supermercados
História We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
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