Titulo | Same Target same Distance one Arm. |
Agência | BBDO Canada |
Campanha | The games are tough, the athletes are tougher |
Anunciante | Toronto 2015 Parapan Am Team |
Marca | Toronto 2015 Parapan Am Team |
Data da primeira Transmissão/Publicação | 2015 / 7 |
Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
Legenda | The Games are Tough. The Athletes are Thougher. |
História | The Canadian Paralympic Committee launches its public service announcement (PSA) campaign for the Toronto 2015 Parapan Am Team.The multiplatform campaign entitled: "The Games are Tough; the Athletes are Tougher" is produced by partner agency BBDO Toronto and showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their unique and varied stories. |
Tipo de Mídia | Imprensa e publicações |
Director criativo | Denise Rossetto |
Director criativo | Peter Ignazi |
Account Manager | Tim Welsh |
Director criativo | Todd Mackie |
Director de fotografia | Stuart Campbell |
Produtor executivo | Stephanie Pennington |
Produtor | Terry Kavanagh |
Director criativo | Carlos Moreno |
Account Manager | Rebecca Flaman |
Produtor executivo | Jeff Cohen |
Realizador | Shelley Lewis |
Director de arte | Jeff Cheung |
Produtor executivo | Stephanie Hickman |
Produtor | Robbie McNamara |
Account Manager | Jaya Rizzi |
Redator | Rana Chatterjee |
Account Manager | Lauran Gibson |
Produtora | Suneeva |