Sumário
Fiona joined the agency in 2008 as President and is responsible for the quality of service provided to our clients.
She has a strong footing in the world of account management having honed her skills at some of the best known agencies in the U.S. and Canada: Ogilvy & Mather, Cossette, MacLaren:LINTAS and, most recently, 14 years at BBDO.
At BBDO Toronto, she was EVP, Director of Account Management before transferring to BBDO New York to run fast food and consumer packaged goods accounts.
Having lived in Scotland, England, Canada and the U.S. in her formative years, she quickly developed the skills of an ethnographer and social anthropologist, observing the eating, drinking and shopping behaviors of the locals in an effort to assimilate – all good skills to have considering her future career in advertising.
This has helped her identify business opportunities and develop communications strategies for many clients over the years, including Frito-Lay, KFC, FedEx, Masterfoods/Mars, Campbell Soup Company, Coca-Cola, Hershey and Gilbey Distillers