Kwint De Meyer
Creative Director at DDB Brussels
Bruxelles, Bélgica
TituloMartine Makes a Comeback With the Belgian Alzheimer League
Agência
Campanha Martine Makes a Comeback With the Belgian Alzheimer League
Anunciante Alzheimer Liga
Marca Alzheimer Liga
Data da primeira Transmissão/Publicação 2019 / 9
Sector Empresarial Associações de informação e de luta contra doenças
História Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book.

Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients

Tipo de Mídia Imprensa e publicações
Director de arte
Director criativo
Director criativo

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