Titulo | Martine Makes a Comeback With the Belgian Alzheimer League |
Agência | Publicis Brussels |
Campanha | Martine Makes a Comeback With the Belgian Alzheimer League |
Anunciante | Alzheimer Liga |
Marca | Alzheimer Liga |
Data da primeira Transmissão/Publicação | 2019 / 9 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book. Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients |
Tipo de Mídia | Imprensa e publicações |
Director de arte | Daniel van den Broucke |
Director criativo | Willem De Wachter |
Director criativo | Kwint De Meyer |